Hi, My name is Darlene

I’m founder of Moore Creativity Advertising & Design, based out of beautiful Asheville, North Carolina. Although I reside in the South now, I grew up on the North Shore of Long Island, New York.

I’ve always had an affinity for art and design, so it seemed a natural choice to pursue as a career. I attended New York City’s Fashion Institute of Technology and graduated with a Bachelor in Fine Arts in Advertising Design. My career started in the advertising industry at Grey Global Group as a Junior Art Director on Captain Morgan. I worked next at Ogilvy & Mather in Manhattan, where my projects focused on global advertising accounts, including Coca-Cola, Motorola and Post Foods. Working for NYC ad agencies was an invaluable experience, but I had the desire to travel and wanted to explore the West Coast.

With an independent spirit and passion for travel I literally sold all but a duffle bag of my belongings and took a one way flight to San Francisico. While in California I worked at Publicis & Hal Riney on several national accounts such as Hewlett-Packard and Sprint. While in San Francisco, I met my husband Michael, a chef and North Carolina native. As fate would have it a year later we found ourselves driving cross country and relocating to Asheville in 2005.

In the span of over a decade I have taken that agency experience with me to further service clients and add to my portfolio, while winning several awards for my work. I started Moore Creativity Advertising + Design in 2007 and have helped to brand and successfully advertise businesses regionally and locally ever since. I very much enjoy servicing small and medium sized businesses while doing so on my own terms outside of the confines of a corporate agency structure.

In addition to my pursuits of growing Moore Creativity, I am also business owner of the Blind Pig Supper Club with my husband. I am Assistant Creative Director of the operation which featuring local chefs on conceptually based pop up dinners with proceeds benefiting area non-profits.

I am also mother to two amazing and wild children Jack & Grace and pet mom to Guinness my chocolate Labrador.

In my free time, I am still passionate about traveling, exploring the world around me, giving back, dining out,spending time at the beach, Pintrest craft projects and doing enriching activities with my little ones.

If you are in need of logo design, branding, print or web advertising, please send me an email to darlene@moorecreativity.biz. I'd love to learn more about your business and design needs.

 


 

Experience

MOORE CREATIVITY I Asheville, NC I Owner/Senior Art Director I 2007-Present

IHEARTMEDIA I Asheville, NC I Designer I 2008-Present

MGM COMMUNICATIONS I Asheville, NC I Art Director/Designer I 2007-2008

THE GOSS AGENCY I ASHEVILLE, NC I Art Director I 2005-2007

PUBLICIS HAL RINEY I San Francisco, CA I Art Director I 2004-2005

OGILVY & MATHER I  New York, NY I Art Director I 2003-2004

GREY I New York, NY I Art Director I 2003

DEUTSCH I New York, NY I Intern I 2002-2003

 

AWARDS

Midwest Publishing Awards award for best in show; Food Journals, 2013.

iHeartMedia Employee of the Year, 2012.

American Advertising Federation Silver Addy Award; Logo, 2012.

Public Relations Association of WNC award for best in show; print, 2007.

Public Relations Association of WNC award for best in show; radio, 2006.


 
 

mission statement

My mission is to provide agency quality graphic design services to small to medium businesses while providing professional and expedient service.


Want to chat about how we can work together? Call (828)545-4498 to discuss your project.